Google, oft the trend setters, have a position within the company of Chief Culture Officer. This person is in charge maintaining and innovating the culture at Google to keep their employees happy. The fact that this position exists shows their complete commitment to their employees, their happiness, and most importantly, employee retention. At Google, the position is held by the person who is also head of Human Resources.
In my opinion, this works because CCO is now her full time job. This position cannot be a part time job. More companies need to adopt the position and seriously work on making it a priority. Most companies care about their employees and “try” to keep them happy, but this is rarely achievable. Money is rarely the only reason employees leave their companies. This is where the CCO comes into play. When it comes to employee retention, having a CCO can make a huge difference.
This position has unique challenges for companies of all sizes. Large companies have the money and man power but have to work on keeping thousands happy. Smaller companies might not have the man power or money but have less people to work with. Some companies don’t make much of an effort to keep employees happy and some try a good amount but that is still not enough. In today’s work environment, there is always someone else, like Google, going the extra mile or 10 miles just to attract and retain top employees.
The CCO is the new, progressive position to start hiring and utilizing for companies of all sizes. This is increasingly important given the current environment of the IT industry, where employees, especially Gen Y ones, are job hopping for more than money.
– Tim Ferro