Review of Seth Godin’s What Matters Now
I saw this morning that sometime yesterday Seth Godin released a new eBook titled What Matters Now. I decided then and there to fight off my ADHD and read it straight through. While reading it, I went through a gamut of emotions about how I felt about it. I started out loving it. The first 13 pages, or so, were great. It was interesting and intreguing. Then I got to the middle of the book. It seemed that one person after another wrote a blurb that was bite size Gen Y feel good babble. This actually kind of annoyed me, but I read on. As I approached the end, I had an epiphany about the book. I was looking at it in the wrong context.
I had been reading it, hoping for a series of blog post quality articles. What I should have been thinking the whole time was “What a great collection of modern thinkers.”. Once I realized I should also be looking at the whole message and how it’s presented, I enjoyed it much more. I took the perspective of, do I like what this person is saying and how they are saying it AND would I like to know more about them. I then began considering each author and whether or not I want to read their blog or books. It was a great introduction to wonderful blogs, twitters, books, etc. I recommend reading this book as an exploration into new ideas and blogs that you currently aren’t exploring.
